24. So What Do I Think?

COOL! First Converse for athletes

Specially designed Olympic converse

In the process of ferociously researching the history and evolution of the infamous Chuck Taylor All Star Converse shoe, I realized something about brands and society.

The staple Converse. Classic. Grunge.

Brands and society should have a relationship similar to that of a close but long distance friend. It should be a two way street; a mutual bonding experience; and an emotional attachment needs to had between both parties involved. The reason they should be long distance, is because you have to make sacrifices for them in hopes they will reciprocate and appreciate your work. In refute to my argument, Dennis Van Staalduinen takes the opposite stance.

After taking Creative Strat, I find myself personifying brands. As an example, my Fiji scented Old Spice deodorant is a close friend who covers up the messes I make. From initially smelling the deodorant down isle seven, putting it on before each morning and after every workout, the scent has turned into more than just Fiji. Old Spice is a scent that helps define myself. The deodorant strikes an emotional reaction, and not the bad kind. Another humanistic item is my baby MacBook. It's a reliable, sleek, and classy friend- possibly a Tri Delta; no bias of course.

My Brand philosophy: People like people so why not give a brand as many human qualities as you can? Appeal to the masses. Win the Day and Go Ducks!