Today in our Creative Strat lecture, Tracy Wong from Wong, Doody, Crandall, Weiner shared some helpful insights on the advertising world. He went over 6 great tips for being successful: embrace compromise and love your client like you love your dog, to name a couple. He helped me understand more of the logistics of an ad agency, but more importantly the logistics that go into a client-advertising relationship, which is, after all, the most important relationship of all.
One of my favorite areas he talked about was the "Dear Me" letter writing to lower the rates of smoking and cut back on tobacco purchases.
I have a couple of things to say about this:
Firstly, to tackle an issue of this magnitude is courageous. Props to Wong.
Secondly, I adore a good ol' fashion letter so this campaign's direction speaks to me.
Thirdly, this relates to my role as a media planner for Balance the Buzz, a campaign at the UO to stop binge drinking. To stop college students from binge drinking is like trying to hook a shark with a tiny hook. It's a issue to tackle.
As with the Dear Me letter writing campaign, the only person who can convince yourself to stop binge drinking is yourself. I am going to take these insights to the next BTB meeting to share with the group.
Wong's campaign answered some tough questions that I am trying to work through as the Media Planner.
"Have an empty mind instead of an open mind full of your own shit!" -Tracy Wong
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