You don't realize until about half way through the commercial that all the blinking lights are actually headlights from a surplus of Honda's. If the commercial was to start playing and the viewer had no preconceived notion about the advertisement, they'd be pleasantly surprised to realize it is for a Honda, one of the most reliable and trustworthy car brands on the market. As with the Volkswagon Snow Plow commercial showed in Creative Strat, Honda's Let It Shine ad does a great job of showing you the shining qualities of a Honda without telling you, "HEY WE ARE ADVERTISING A CAR!" Ads that bark or talk AT you are painful. Ads that engage and speak TO you are pleasant.
Also, when the video is played on Vimeo, your entire computer screen turns black which focuses your attention into the commercial itself. Pretty cool effect, Honda. Honda 1, GMC 0... Too soon?
Honda Insight - Let It Shine from Honda on Vimeo.
Let it shineeeeeee let it shineeeeee let it shiiiiiiiiiiiine.
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