15. Target Is On Target

On this dismal, 49 degree, rainy, winter day, I Google search for inspiration.

Weiden and Kennedy did an advertisement for Target called Color Changes Everything. The idea of the commercial was that whether you're frolicking in a grassy meadow in the heart of Spring, or cruising down the streets in New York's concrete jungle, a pop of color is an easy way to transform an entire scene. Director Filip Engstrom follows a group of colorful, energetic, and sprightly characters who hop out of a brightly colored hot air balloon. They bring magic to a seemingly dark city, transforming people and places in the short time on land. group of characters who arrive in a bright, bold hot air balloon, spilling out and bringing their magic touch to a city center and its suburbs"

With Target in mind, they've been having some really smart ads. I think the dogs name should be Spike.