I think this is cute. The video was inspired for Valentines day but also a cute way to show a product. This is that brand recognition and emotional connection we heavily discuss in Creative Strat. The article tied to brand recognition and emotional connection a child finds with a pair of Nike shoes. The power of emotion is huge and prevails our intellectual strength. If brands always keep the consumer's emotion in mind, they'll score big.
Field Notes: Red Blooded from Coudal Partners on Vimeo.
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